Exciting Career Opportunity: Area Sales Manager (ASM) Wanted in Andhra Pradesh for Sarathi International Inc – Tulasi Agarbatti
Sarathi International Inc., a heritage-rich enterprise established in 1945, invites applications for the position of Area Sales Manager (ASM) to join our esteemed team. With the brand name Tulasi Agarbatti standing tall in the Indian agarbatti and fragrance market, we continue to expand our presence and are seeking passionate sales professionals to lead our regional efforts in Andhra Pradesh (excluding Visakhapatnam to Srikakulam belt).
About Sarathi International Inc. – A Legacy Since 1945
Sarathi International Inc.For more than 70 years, has been a reputable name in the incense and fragrance sector. Not only does our brand, Tulasi Agarbatti, dominate the market, but it also represents excellence, custom, and client happiness. As we gear up for the next phase of growth, we are strengthening our on-ground sales leadership in key territories.
Title of Position: Andhra Pradesh Area Sales Manager (ASM) (excluding VSKP to SKK)
We are looking for a seasoned and motivated Area Sales Manager who has the capability and experience to drive sales growth, manage sales teams, and ensure consistent performance through strong distributor networks. The role requires someone with strategic acumen, deep regional knowledge, and a results-driven mindset.
Compensation Details
- CTC: Up to ₹50,000 per month
- Incentives: Attractive performance-based incentives
- Daily Allowance (DA) and Travel Allowance (TA): As per company norms
This role offers excellent earning potential along with recognition and a clear path for career advancement within a renowned organization.
Preferred Candidate Profile
We seek professionals who can deliver impact from day one. The following candidate profile aligns with our expectations:
- Industry: Preferably from Agarbatti or FMCG background
- Proven ability to manage teams and distributor networks
- Strong grasp of geographical nuances of Andhra Pradesh
- Entrepreneurial mindset and a sense of ownership over targets and market growth
- Fluency in local languages and good communication skills
Key Responsibilities of the ASM Role
1. Strategic Market Coverage and Expansion
As an ASM, the incumbent must have extensive knowledge of Andhra Pradesh’s territories, excluding the VSKP to SKK region. The ability to identify growth pockets, competitor activity, and distributor gaps is essential.
- Build and maintain strong distributor and super stockist networks
- Forecast demand, ensure availability, and manage inventory flows effectively
2. Team Leadership and Field Force Management
The ASM will be responsible for recruiting, training, mentoring, and driving performance among field executives.
- Motivate and mentor team members to achieve monthly and quarterly targets
- Conduct regular performance reviews, ride-alongs, and coaching sessions
3. Ownership of ROI and Profitability
This is not just a sales role—it’s a business ownership opportunity. The ASM will have a clear focus on ROI (Return on Investment) for distributors, balancing sales targets with sustainable profitability.
- Ensure distributor satisfaction and financial viability
- Optimize schemes, discounts, and promotions to maximize returns
- Prepare periodic reports on performance, market insights, and strategic recommendations
Why Join Sarathi International Inc.?
A Respected Name with Decades of Trust
Tulasi Agarbatti is a product that sells on reputation and quality. As an ASM, you will represent a brand that customers already trust.
Freedom to Lead with Support to Succeed
We give our managers ownership of their territory, empowering them to make decisions while providing the tools and support necessary for execution.
Long-Term Career Growth
This position is a gateway to senior leadership roles. With demonstrated performance, our ASMs move quickly up the ladder into State Head, Zonal Sales Head, or National-level roles.
Locations We Are Hiring For
We are actively looking to fill this role across all regions of Andhra Pradesh excluding Visakhapatnam to Srikakulam (VSKP to SKK). Candidates who are local to these regions or have experience working in these markets will be preferred.
How to Apply for This Role
Are you ready to take charge of one of the most exciting and rewarding sales opportunities in the Agarbatti and FMCG sector?
Interested and qualified candidates can send their updated CVs directly to:
📧 Email: rsmsouth@sarathi.com
We encourage you to act fast and seize this career-defining opportunity with Sarathi International Inc.
Conclusion
Joining Sarathi International Inc. as an ASM is more than just a job—it’s a chance to build a future with a legacy brand, make meaningful contributions, and enjoy financial success and professional recognition.
Frequently Asked Questions (FAQ)
What is the name of the company and brand?
The hiring is by Sarathi International Inc., a trusted name since 1945, known for its premium incense products under the Tulasi Agarbatti brand.
What is the salary package for this position?
The CTC (Cost to Company) is up to ₹50,000 per month, along with performance-based incentives, Daily Allowance (DA), and Travel Allowance (TA) as per company norms.
What type of candidates are preferred?
We prefer candidates with experience in:
Agarbatti industry
FMCG (Fast Moving Consumer Goods) sector
What is the required experience for this role?
A minimum of 3 to 4 years in a similar position such as ASM, TSM, or Area Executive in sales and distribution management.
What are the key responsibilities of this role?
Handling and expanding distributor and super stockist networks
Managing and mentoring a field sales team
Driving sales and ensuring Return on Investment (ROI) for partners
Territory management and coverage planning
Do I need to be based in Andhra Pradesh?
Yes, candidates with local knowledge and presence in Andhra Pradesh (excluding VSKP to SKK) will be strongly preferred.
Is this a field-based job or office-based?
This is a field-based role that involves regular travel within the assigned territory to manage and support distributors, team members, and sales operations.
How do I apply for this position?
Interested candidates should send their updated CV to the following email:
📧 Email: rsmsouth@sarathi.com
What are the growth opportunities in this company?
High performers will have opportunities for fast-track promotions to senior roles such as State Head, Zonal Sales Manager, or even National Sales positions.
