Urgent Hiring for ISR Position at SAJ Food Products Pvt Ltd—Join the FMCG Giant Today
Are you an experienced FMCG professional looking for a promising opportunity in the Palnadu region of Andhra Pradesh? SAJ Food Products Pvt Ltd, the company behind the beloved brands Googly, Jeera Wonder, and Burst, is urgently hiring for the position of ISR (Institutional Sales Representative). This is your chance to work with a ₹2000 crore turnover company and boost your career in one of the fastest-growing sectors in India.
About SAJ Food Products Pvt Ltd (Bisk Farm)
SAJ Food Products Pvt Ltd, popularly known through its brand Bisk Farm, is a leading name in the Indian FMCG sector. With a formidable presence in baked goods and snack foods, the company has earned the trust of millions across India.
Their renowned brands such as
- Googly—Crisp, tangy snacks that are a hit among the youth
- Jeera Wonder – Classic jeera biscuits infused with authentic flavor
- Burst – A delicious treat of creamy and crunchy textures
…are household staples, and the company continues to expand its reach rapidly into tier-2 and tier-3 towns with aggressive marketing and distribution.

Position Open: Institutional Sales Representative (ISR)
We are currently seeking dedicated, experienced, and dynamic candidates for the ISR role in Guntur or Narsaraopet HQ, specifically focusing on the Palnadu belt.
Eligibility Criteria
- Minimum Experience: 1+ Year in FMCG Sales (MANDATORY)
- Background: Only candidates with FMCG experience will be considered.
- Location Preference: Local or nearby candidates who are well-versed with the Palnadu geography and market dynamics.
Key Responsibilities
As an ISR, your core responsibilities will include:
- Distributor Management: Build and maintain strong relations with distributors and stockists.
- Sales Planning: Execute route-to-market strategies effectively and drive daily sales targets.
- Retailer Engagement: Increase numeric and weighted distribution by meeting retailers across the territory.
- Market Development: Identify opportunities to improve market share and brand visibility.
- Reporting & Analysis: Track primary and secondary sales and competitor activity and provide timely reports to the Sales Officer.

Why Join SAJ Food Products Pvt Ltd?
Working at SAJ Foods is not just a job—it’s a career in the fast-paced FMCG industry. Here’s why this opportunity stands out:
Attractive Salary and Perks
- Take Home Salary: ₹17,000
- Travel Allowance: ₹2.75/- per km
- Daily Allowance: ₹100 per day
- Incentives: Lucrative performance-based incentives
Career Growth Opportunities
- Become part of a high-growth company with an expanding national presence.
- Opportunities for internal promotions and training programs for skill development.
- Work closely with seasoned sales professionals and leaders in the FMCG sector.
Preferred Candidate Profile
The ideal candidate should:
- Have excellent communication and negotiation skills
- Be a go-getter with a passion for field sales
- Know the local market routes, retailers, and distributors
- Be open to daily travel across assigned areas
- Possess strong reporting and planning abilities
Job Location & Coverage Area
This hiring is specifically for the Palnadu Belt, which includes:
- Guntur
- Narsaraopet
- Chilakaluripet
- Narasaraopet Rural Markets
- Sattenapalli
- Vinukonda
Local knowledge of these areas is a major advantage.

How to Apply
If you meet the eligibility criteria and are passionate about FMCG sales, apply immediately. Don’t miss out on the opportunity to work with one of India’s leading food product companies.
Contact for Direct Application
Sales Officer: Gurunath Sai Ram – Guntur
Call: 8106295250
Email: nagasai794@gmail.com
WhatsApp your updated resume for quick screening.
Growth Potential in the FMCG Sector—Why Now Is the Right Time
The FMCG (Fast Moving Consumer Goods) industry in India has seen exponential growth, driven by increased consumption, rural penetration, and digital transformation. Companies like SAJ Food Products Pvt Ltd are not only leveraging this trend but also contributing to the transformation by:
- Expanding into tier-2 and tier-3 markets
- Launching innovative snack and bakery products like Googly and Jeera Wonder
- Strengthening supply chain efficiency and last-mile delivery systems
- Offering performance-based incentives to attract top field talent
This hiring drive for the ISR position in the Palnadu region aligns with the company’s larger strategy of capturing market share through aggressive sales and grassroots presence.
Work Culture and Support System
Working at SAJ Foods is more than a sales role—it’s becoming part of a culture that values:
- Team collaboration
- Transparent communication between field and HQ
- On-the-job training and skill enhancement
- Recognition and rewards for performance
- A structured growth ladder for sales professionals
Employees are regularly trained on product knowledge, modern trade practices, and retail engagement strategies, ensuring they are always a step ahead of the competition.

Testimonials from Field Executives
“I joined as an ISR in Guntur, and within a year, I was promoted to Area Sales Executive. SAJ Foods gives real growth opportunities.”
— Vamsi Krishna, Former ISR (now ASE)
“Incentives and daily allowances are realistic and paid on time. Great support from sales officers and the team.”
— Naveen Reddy, Current ISR, Palnadu
How This Role Impacts the Local Market
As an ISR, your job isn’t just to sell—you’ll be
- Educating retailers about new product launches
- Collecting feedback from end-users through retailers
- Building strong relations with distributors and sub-stockists
- Helping the brand gain visibility in rural areas where traditional marketing is limited
This role has a direct impact on the brand’s success and growth in Andhra Pradesh’s rural and semi-urban markets.
Frequently Asked Questions For ISR Job Bisk Farm
Is this a full-time field sales job?
Yes, this is a full-time field role with daily travel.
Is two-wheeler mandatory?
Yes, a two-wheeler is compulsory for field visits.
Are freshers eligible to apply?
No, only experienced FMCG sales professionals are eligible.
What is the take-home salary?
₹17,000 plus TA/DA and incentives.
Which brand will I be promoting?
You'll promote Googly, Jeera Wonder, Burst, and other Bisk Farm products.
Who do I report to?
You will report to the Sales Officer or Area Sales Manager.
What is the TA/DA structure?
₹2.75 per km as TA and ₹100 per day as DA.
What areas are covered in Palnadu?
Guntur, Narsaraopet, Vinukonda, Sattenapalli, Chilakaluripet, etc.
How soon is the joining?
It’s an urgent requirement—immediate joiners preferred.
Conclusion: Don’t Miss Out on This High-Impact Opportunity
This is your chance to make a meaningful impact in the FMCG sector with a prestigious brand. At SAJ Food Products Pvt Ltd, you won’t just have a job—you’ll build a career backed by a robust team, consistent growth, and stable income.
Take the first step toward a brighter future in FMCG sales by sending your resume today!
For direct application, call or WhatsApp your resume to 8106295250.