Exciting Career Opportunities at Bajaj Electronics: Marketing Executive Roles Open in Vijayawada and Visakhapatnam
In today’s dynamic retail landscape, Bajaj Electronics, a powerhouse in the consumer electronics market, is expanding its team with highly rewarding Marketing Executive positions. This career opportunity is tailored for experienced marketing professionals eager to thrive in BTL (Below The Line) marketing within the fast-paced retail electronics domain. With multiple openings in Vijayawada and Visakhapatnam, this is your chance to become a part of one of India’s most trusted electronics brands.
Why Choose Bajaj Electronics?
Bajaj Electronics is synonymous with innovation, quality, and unmatched customer service in the retail electronics sector. With an ever-expanding footprint across India, it offers its employees not just jobs, but careers full of growth, recognition, and impact. The company is known for its employee-first policies, structured career paths, and continuous learning opportunities.
Marketing Executive Job Overview
We are currently seeking dynamic and driven candidates for full-time, on-roll Marketing Executive positions. The ideal candidates should have 3 to 5 years of hands-on experience in BTL marketing, preferably within the retail sector.
Number of Openings:
- Vijayawada: 1 Position
- Visakhapatnam: 2 Positions
Employment Type:
- Full-Time, On-Roll
Preferred Qualification:
- Graduates & Postgraduates (Candidates with BBA / MBA backgrounds will be preferred)
Detailed Job Responsibilities
Strategic BTL Campaign Planning
As a Marketing Executive, you will be responsible for planning and executing local BTL marketing activities tailored to regional consumer behavior. This includes product activations, roadshows, and other on-ground promotional activities in large format retail stores.
Vendor and Stakeholder Coordination
Candidates must have sound knowledge of local vendors and agencies, ensuring the seamless execution of campaigns. Your role will include negotiating contracts, managing vendors, and ensuring timely delivery of marketing materials.
Enhanced Brand Visibility and Store Sales
The core mission is to create impactful campaigns that elevate brand visibility and boost in-store footfall and sales. You’ll coordinate with the sales team to integrate promotions that align with sales targets.
Travel and Flexibility
The role demands readiness to travel extensively and flexibility in working hours, as events and campaigns may occur during weekends or evenings.
Key Requirements and Skills
To be successful in this role, applicants must fulfill the following criteria:
BTL Marketing Expertise
- 3–5 years of proven experience in BTL marketing, preferably in retail or FMCG.
- Ability to design and execute consumer-facing engagement campaigns.
Technical and Analytical Proficiency
- Well-versed in Microsoft Office tools like Excel, Word, and PowerPoint for reporting, analysis, and presentation.
- Capable of basic photo and video capturing for campaign documentation and social media use.
Soft Skills and Personality Traits
- Excellent communication, negotiation, and project management skills.
- Should be proactive, self-motivated, and team-oriented.
- Retail background is an added advantage.
Work Environment and Growth Potential
At Bajaj Electronics, we foster a culture of learning, collaboration, and recognition. As a Marketing Executive, you will not only contribute to high-visibility marketing initiatives but also gain:
- Real-time exposure to large-scale campaign management
- Cross-functional collaboration with sales, merchandising, and digital teams
- Career advancement opportunities into leadership roles
- Access to training programs and skill development workshops
Who Should Apply?
This role is ideal for:
- Professionals with prior experience in BTL retail marketing
- Those with a knack for consumer engagement and storytelling
- Marketing graduates looking for career stability and upward mobility
- Individuals based in or willing to relocate to Vijayawada or Visakhapatnam
How to Apply?
Interested candidates can apply by contacting:
📞 7702 944 045
📧 venkateshkumar.tiruvallakuri@bajajelectronics.in
Prepare to submit:
- Your updated resume
- A brief cover letter outlining your relevant experience
- Any portfolio or sample campaigns you may have executed in your previous roles
Final Thoughts: Your Future Begins Here
Working at Bajaj Electronics offers an extraordinary opportunity to be at the forefront of retail marketing innovation. If you are passionate about bringing brands closer to consumers through experiential and data-driven campaigns, this is your call to step up.
Take the leap into a rewarding marketing career where your creativity, strategic thinking, and execution skills will drive real business impact.
Frequently Asked Questions (FAQ)
What are the locations for these job openings?
There are openings in:
Vijayawada – 1 Position
Visakhapatnam – 2 Positions
Is this a full-time, permanent role?
Yes, this is a full-time, on-roll position with Bajaj Electronics.
What is the required experience for this job?
Candidates must have 3 to 5 years of experience in BTL marketing, preferably in the retail or FMCG sector.
What educational qualifications are required?
Graduation is mandatory
Candidates with BBA or MBA degrees will be given preference
Are travel and flexible work hours part of the job?
Yes. The role requires extensive local travel and flexibility in work hours, including weekends and evenings, depending on campaign schedules.
What technical skills are required?
Proficiency in MS Excel, Word, and PowerPoint
Ability to capture photos and videos for reporting or social media use
What soft skills are important for this role?
Strong communication and negotiation skills
Excellent coordination and time management
A team player with an ability to handle pressure and multitask
Will I be managing vendors and agencies?
Yes, knowledge of local vendors and agencies is essential. You will manage external partners to ensure successful execution of marketing campaigns.
How do I apply for this position?
You can apply by:
Calling 📞 7702 944 045
Sending your resume to 📧 venkateshkumar.tiruvallakuri@bajajelectronics.in
Is there a career growth path in this role?
Absolutely. High performers can expect growth into senior marketing, regional branding, or category management roles over time.
