Urgent Requirement: Haldiram’s Rural Field Officer (RFO) – Vizianagaram Rural Areas
Haldiram’s, one of India’s most trusted and iconic FMCG brands, is seeking talented and motivated professionals for the position of Rural Field Officer (RFO) in Vizianagaram rural areas. This is an excellent opportunity for experienced sales professionals to become a part of a growing team, drive rural market expansion, and contribute to the brand’s continued success.
About the Role: Rural Field Officer (RFO)
The Rural Field Officer (RFO) plays a pivotal role in expanding Haldiram’s rural market reach. As part of our on-ground sales and distribution network, the RFO will work closely with distributors, retailers, and customers to ensure product availability, sales growth, and brand visibility in targeted rural areas.
Company Overview & Brand Legacy
Haldiram’s was founded in 1937 and has since grown into India’s leading manufacturer of snacks, sweets, and ready-to-eat foods, with a presence in over 80 countries. Known for its quality, taste, and authenticity, Haldiram’s caters to both urban and rural markets with equal dedication. In rural India, our products bring familiar flavors and trusted quality that customers cherish.
Job Location
- Vizianagaram Rural Areas – This role involves field operations in rural marketplaces, requiring travel to various villages, mandals, and local retail hubs. Candidates should be comfortable working in rural environments and connecting with the local customer base.
Qualification Requirements
To be considered for this role, applicants should meet the following educational criteria:
- Minimum Qualification: Intermediate (10+2) and above
- Candidates with a graduate degree in business, commerce, or marketing will have an added advantage.
Experience Requirements
- Minimum 2 years of experience in sales or field operations.
- Experience in FMCG, food & beverages, or retail sector sales will be highly preferred.
- Strong background in rural market development will be an asset.
Key Responsibilities of an RFO at Haldiram’s
1. Sales Growth & Target Achievement
- Drive sales performance across assigned rural territories.
- Achieve monthly, quarterly, and yearly sales targets.
- Work on expanding the retailer base to increase market penetration.
2. Distribution Management
- Ensure product availability in all assigned outlets.
- Manage stock replenishment in coordination with distributors.
- Identify and onboard new distribution partners in underserved rural areas.
3. Market Development
- Conduct market mapping to identify untapped rural regions.
- Organize promotional activities to boost brand awareness.
- Collaborate with marketing teams for local campaigns.
4. Relationship Management
- Build strong relationships with rural retailers and distributors.
- Address customer queries and resolve issues promptly.
- Maintain regular follow-ups to strengthen loyalty.
5. Reporting & Documentation
- Maintain daily sales reports (DSR) and submit to management.
- Track competitor activities and market trends.
- Share actionable insights for business improvement.
A Day in the Life of an RFO
As an RFO, your day begins with planning your route and visiting retailers across assigned villages. You will start by checking stock levels, ensuring product displays are attractive, and discussing sales strategies with shop owners. Midday may involve visiting weekly markets (shandies) to interact with potential new retailers, while afternoons are often dedicated to follow-ups, distributor coordination, and sales reporting.
Example: If a shop in a remote mandal runs out of Haldiram’s snacks, you’ll arrange a quick stock replenishment, preventing loss of sales and ensuring customer satisfaction.
Skills and Competencies Required
The ideal candidate should have:
- Strong communication skills in Telugu and basic English.
- Good negotiation and persuasion abilities.
- Self-motivation and the ability to work independently.
- Strong time management and planning skills.
- Willingness to travel extensively in rural areas.
Salary and Benefits
Haldiram’s offers an attractive salary package based on the candidate’s previous CTC and experience.
- Salary: As per previous package + performance-based incentives.
- Incentives: Competitive and linked to sales achievements.
- Benefits: Travel allowances, training support, and career growth opportunities.
Why Join Haldiram’s?
- Brand Strength: Be a part of India’s most loved FMCG brand with decades of trust.
- Career Growth: Exposure to large-scale market operations and leadership opportunities.
- Rural Impact: Contribute to rural economic growth by providing employment and improving retail services.
- Learning Environment: Regular training on sales strategies, product knowledge, and customer engagement.
Training & Career Support
Haldiram’s invests heavily in training and development for RFOs. New recruits undergo:
- Sales Skills Training – Effective communication, negotiation, and relationship building.
- Product Knowledge Workshops – Understanding ingredients, shelf life, and storage.
- Market Visit Guidance – Learning to navigate rural markets and engage with local culture.
- Technology Tools Training – Using mobile apps for order placement and reporting.
Career Growth Path for RFOs
At Haldiram’s, we believe in promoting talent from within. A successful RFO can grow into roles such as
- Area Sales Manager
- Regional Sales Manager
- Key Account Manager
- Business Development Lead
With consistent performance, rural field officers can quickly move into mid- and senior-level sales positions.
Application Process
Interested candidates should contact or WhatsApp their updated resume to the recruitment officer at:
📱 SO – 9347325337 (Koti)
Application Tips:
- Highlight sales experience and achievements in rural markets.
- Clearly mention educational qualifications and relevant work history.
- Include references if available to strengthen your application.
Life in Vizianagaram Rural Work Environment
Working in Vizianagaram rural areas means you’ll get to experience a close-knit community culture, warm hospitality, and picturesque landscapes. You will interact with small business owners who value long-term partnerships, and you will see firsthand how your efforts help local shops grow.
About Vizianagaram Rural Market Potential
Vizianagaram district’s rural market is rapidly evolving with increasing demand for branded FMCG products like Haldiram’s snacks and sweets. As an RFO, you will have the opportunity to:
- Tap into growing retail networks in rural mandals.
- Build brand presence in weekly shandies (markets).
- Educate retailers on product storage and sales techniques.
- Ensure last-mile delivery for even the most remote villages.
Challenges & How We Support You
Rural sales have unique challenges such as seasonal demand fluctuations, remote location travel, and limited infrastructure in some areas. Haldiram’s provides:
- Travel allowances to cover fuel and transportation.
- Distributor networks to ensure supply in difficult-to-reach areas.
- Marketing support materials like banners, posters, and promotional offers.
- Backup stock arrangements to avoid shortages.
Haldiram’s Commitment to Rural Development
Beyond sales, Haldiram’s focuses on community engagement and sustainable business practices in rural areas:
- Creating employment opportunities for locals.
- Supporting local festivals and events to strengthen brand ties.
- Providing business training to small retailers.
Employee Testimonials
“When I joined as an RFO with Haldiram’s, I was new to rural sales. With the training, I quickly learned how to build trust with retailers. Now, my sales targets are not just met—they’re exceeded every month.” – Ramesh, RFO, Andhra Pradesh
“Working in rural Vizianagaram has been a rewarding experience. People here love Haldiram’s products, and it feels great to be part of that connection.” – Lakshmi, Senior RFO
Future Growth Plans in Rural Andhra Pradesh
Haldiram’s is planning to double its rural presence in Andhra Pradesh over the next three years, with new distribution hubs and localized product lines designed specifically for rural tastes and preferences. This means more career growth opportunities for RFOs joining today.
Frequently Asked Questions For Haldiram Rural Field Officer
How much experience is needed to apply for the Rural Field Officer role?
At least 2 years of experience in sales, preferably in FMCG or retail.
Where is the job location for this RFO position?
Vizianagaram rural areas.
What is the salary structure for the RFO position?
Salary depends on the candidate’s previous package plus attractive performance incentives.
Are travel allowances provided for this job?
Yes, travel allowances and other benefits are provided to support field operations.
What skills are essential to succeed as a Rural Field Officer?
Strong communication, negotiation skills, and willingness to travel extensively.
Will training be provided for new hires?
Yes, comprehensive training in sales techniques and product knowledge is provided.
Is prior experience in rural sales mandatory?
Experience in rural or semi-urban sales is preferred but not mandatory.
How can candidates apply for this position?
Interested candidates should contact/WhatsApp SO at 9347325337 (Koti).
What career growth opportunities are available after becoming an RFO?
Growth paths include Area Sales Manager, Regional Sales Manager, and other leadership roles.
Final Words
The Rural Field Officer role at Haldiram’s in Vizianagaram rural areas is more than just a sales job – it’s an opportunity to work with a legendary brand, connect deeply with communities, and contribute to both personal and regional growth. If you have the drive, skills, and dedication to excel in rural sales, this is your chance to shine.
📞 Apply Now – Call/WhatsApp SO – 9347325337 (Koti) and take your career to the next level with Haldiram’s.
